ISSUE

To launch its new concept vehicle at the 2019 International Auto Show, Genesis wanted to create a spectacle that merged the auto world with fashion, art and music.

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IDEA

Tasked with producing the first-ever event at Hudson Yards with a timeline of just three weeks, we created Small Car, Big Apple, a true spectacle that included a Prabal Gurung fashion show, a dance performance choreographed by Andrew Winghart and live music by Venus Brown. Set against the backdrop of the Vessel at Hudson Yards and larger-than-life sculptures of everyday objects, the fully electric concept car was before a crowd of thousands.

At the intersection of art, music and design, the new Genesis Mint Concept debuted in a multi-media experience at the architecture-driven neighborhood Hudson...