ISSUE
Gucci approached CNX to consult on “retailtainment” for hundreds of stores around the world. Taking cues from the rise of experiential activations in luxury fashion, they were seeking out-of-the-box and turnkey ideas that would help take the shopping experience somewhere new and unexpected, increase dwell time and ultimately, drive more purchases.
IDEA
We delivered numerous creative concepts for key categories, including beauty, eyewear and fragrance. Some are currently in-store with others rolling out in the future.
