ISSUE
Netflix wanted to generate interest and awareness for The Queen’s Gambit heading into the 2021 Emmys FYC season. They came to Condé Nast to tap into Vanity Fair’s reach and influence among prospective award show voters.
IDEA
As huge fans of the series, we were familiar with even the smallest details from the series, from the period fashion choices to shoot locations to the names of the vintage magazines shown throughout the show. One such magazine — Chess Review — had actually been out of print for a number of years. With the support of Vanity Fair and the Condé Nast legal team, we sought to bring back Chess Review as a one-time issue spotlighting the cast, costumes and more in a Netflix-sponsored zine brought to life both digitally and in print.
IMPACT
TBD!