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ISSUE

Since the days of Edison, GE has been at the forefront of industry. But for many, the brand conjures images of light bulbs and industrial equipment—not the software inside of them. How can we drive perception of GE as an innovative technology company through active support of STEM education?

 
 
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IDEA

Inspire the science in everyone by creating a franchise dedicated to making it simple. Labracadabra launched in December, 2016, complete with videos, experiment kits and an Amazon Alexa skill to guide users through the experience.

 

Learn about liquid density in this DIY science experiment. You'll use corn syrup, colored water, rubbing alcohol, vegetable oil, and dish soap to make a rain...

Create an eruption of citric magma in this DIY science experiment, You'll learn about acid-base reactions with a lemon, baking soda, and some food dye. Prepa...

Make the unpoppable bubble and beat the evaporation odds in this DIY science experiment. Using water, corn syrup, and dish soap, you'll create a bubble you c...

Make colorful lava flow in this DIY science experiment. You'll use water, antacid, food dye, and vegetable oil to experiment with intermolecular forces and m...

Create a colorful exothermic reaction in this DIY science experiment. See what happens when you mix hydrogen, dish soap, yeast, and water, just be sure you'r...

 
 

IMPACT

In just a few weeks, hundreds of experiments were completed and shared across social—and Alexa noticed. Labracadabra was featured as a trending skill. But even better, GE helped thousands of future scientists roll up their lab coat sleeves for the first time.