A LITTLE STARSTRUCK

As a former competitive golfer, working on these campaigns was especially fun for me. We  set out to build equity around Ralph Lauren's partnership with each pro by creating original content around each at the start of every season. Leveraging Ralph Lauren's longstanding partnership with the USGA and a number of major tournaments,  we were in charge of creating all brand materials, from videos and social content to print ads to event signage and collateral.